SOUTH OF MINAS GERAIS
Originally from Rimili, Italy, the first generation of the Montanari Family landed in Brazil at the beginning of the 19th century, settling in 1913 in the city of Ouro Fino, southern Minas Gerais. Where the first property of 300 bushels of land had been acquired, starting the first coffee plantations.
NORTH OF PARANA
In 1950, administered by the second generation of the family, began the installation of coffee plantations in the North of the State of Paraná. In the early 1970s, the State of Paraná assumed the title of largest coffee producer in the world. In 1975, the greatest frost of the century would happen, where 100% of the coffee plantations of the State and much of Brazil were decimated.
MINI AND HIGH PARANAÍBA TRIANGLE
In 1984 the city of Patrocínio, located in Alto Paranaíba in the State of Minas Gerais, was selected for new investments. With the great prosperity of the plantations, together with the excellent quality of the coffee beans, ten years later the Fazenda Bom Retiro was acquired. And from the following decade the Triangle Farm and Recanto Farm. In 2002 the third generation of the family entered the general business administration, giving new direction and dynamism to the activity.
THIRD GENERATION OF THE FAMILY
In 2010, the CMEW group was born, professionalizing administration and human resources. Major transformations in the production processes of coffee beans were initiated. In 2012, Rainforest Certification is achieved, also marking the beginning of the industrialization work, focusing on a new style of consumer, more demanding, more informed, approaching the wine culture, thus giving not only the Characteristics of flavor, aroma, body, acidity, sweetness, but also the very important information that until now has not been little demonstrated such as: the crop year, the type of the grain, the classification of sieves, the percentages in Blend’s, Number of defects, among other important characteristics, that only this new class of consumers could distinguish.